Keesup Choe is CEO of PI, a company which uses data to unveil ways to transform the ease, effectiveness and profitability of decisions made across the business. It provides database-driven decision support platforms to some of the world’s leading financial institutions, Fortune 500 companies, governments and healthcare organisations.

Choe’s particular passion is empowering business executives with the tools and technologies to make better and faster decisions based on data and analytics.

Prior to PI, Choe’s career straddled finance and software. He has run his own hedge fund, acted as head of trading for major investment banks in the City and Wall Street as well as successfully growing start-up software companies in Silicon Valley and London.