Economic growth, increasingly sophisticated technology, evolving consumer habits and new market entrants are converging to change the landscape of the accommodation sector. The necessity for the corporate hotel programme is no longer guaranteed. Hotel revenue and yield practises are often undermining discounts, making alternative buying strategies often more effective. Traditional hotel groups are investing heavily to develop their brands, products and services to adapt to new traveller expectations. Meanwhile, suppliers from the sharing economy - such as ‘Airbnb’ and ‘Bed Y Casa’ are making serious attempts to attract business travellers. At the same time technology is putting more power in the hands of the consumer. What will the future hold?
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When Monday 20 - Wednesday 22 April 2015
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COUNTDOWN Only 142 days to go