Peggy Studer


Vice President Marketing, Hotel
RoomIt by CWT

Peggy Studer is serving as Vice President, Marketing, RoomIt by CWT as of October 1, 2016. She is leading the efforts to create, plan and communicate the value differentiation and sustainability of the RoomIt Hotel strategy. Ms. Studer joined CWT in January 2011 as Sr. Director Global Hotel Product Marketing and served as a member of the Global Supplier Management Leadership team. In this role, Ms. Studer formed the foundation for CWT’s hotel and distribution strategy.

Ms. Studer has over 20 years of experience in the hospitaly industry. Prior to CWT, she was with with Egencia, Expedia’s corporate travel arm, for 8 years where she served in multiple roles, mostly focused on hotel. While in product marketing she was responsible for building the corporate hotel offer, and in supplier management she set up the first Egencia hotel supply team in Europe. Before Egencia, Ms. Studer worked for Hotels.com and managed the London and United Kingdom markets in 2003. Between 2000 to 2003 she worked for Micros Fidelio (Oracle Hospitality Systems) as a consultant for the revenue management systems in EMEA.

Ms. Studer holds a Bachelor’s Degree in Hotel Management from the Hotel School of Strasbourg, France and a MBA from IMHI (CORNELL-ESSEC) in Paris, France.